JetBlue StoryBooth

5_JB-Mesh-exterior0007

Local Projects & Mesh Architectures
2006

In order to tell the story of U.S. domestic airline carrier Jetblue in a forthcoming Web and television campaign, JWT (the company’s ad firm) decided to look to jetBlue passengers for content.
As the creator of StoryCorps, Local Projects was the logical choice to come up with an innovative automated interface to interview passengers and record their stories. The physical booth was created by Mesh Architectures.

1_JB-Mesh-exterior0013

4_JB-Mesh-inside0005

Once inside the booth, a digital flight attendant greets passengers, shows an example of someone’s JetBlue story, and records the passenger’s story in HD.

2_JB-Mesh-exterior0020

This was a very fast-paced project for which I was the hardware designer. As we determined how we wanted the booth to work, I was in charge of finding the hardware needed, buying it, putting it all together, and making sure our programmers and JWT had all the templates and other design information they needed to do their part.

3_JB-Mesh-exterior0037

The booth traveled all over the US and collected thousands of stories.

Leave a Reply

Your email address will not be published. Required fields are marked *